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Millions of people in Britain drink socially, but with more than ten million people in England alone regularly drinking to excess, even this can increase demand for alcohol addiction help.
This is the suggestion from the NHS, which points to alarming figures from Alcohol Concern showing that approximately 22,000 people in England and Wales die every year after consuming too much alcohol.
Social drinking is when the majority of people develop a taste for alcohol, and a regular "one or two" can quickly escalate into regular drinking sessions.
Under NHS guidelines, men should not drink more than three to four units of alcohol per day, while the recommended total for women stands at two to three units.
However, many people receiving alcohol addiction advice are unaware of how many units they consume. Some strong beers and ciders can be three units or more, while a single measure of certain spirits can contain almost one-and-a-half units.
Many people make the mistake of thinking that one drink equals one unit, although this is very rarely the case.
Whether an individual becomes physically or psychologically addicted to drinking, help is at hand thanks to an alcoholic recovery program.
These are usually administered as part of a residential stay, where 24-hour care from alcohol addiction doctors helps a person get back on track towards living a normal life.
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