Cocaine abuse TV ads to air tonight

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by Change | 4 Dec 2008

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A new advertising campaign featuring TV comedian David Mitchell will target young people at risk of cocaine addiction.

A new initiative has been launched to inform young people about the risks presented by cocaine abuse.

Drugs advisory service FRANK has produced the adverts, which star a dog that dies while being used as a "mule" to smuggle the substance into the UK.

In the adverts, the animal - named Pablo - comes back to life and seeks out those engaging in cocaine abuse to see the effects it has on their lives.

Voiced by comedian David Mitchell, the various shorts show a woman suffering a heart attack and violence related to drug addiction.

Sarah Graham, a therapist involved in the campaign, claims no animals were hurt in the production of the adverts, "unlike in the cocaine trade".

"Users can suffer serious harm to their mental and physical health, while the cocaine supply chain also harms people and the environment," she says.

In recent related news, Wakefield-scheme the ABLE Project has announced it will be expanding into the Rotherham area.

Operating as a sustainable fish-farming centre, the initiative teaches young people with drug addictions life skills.

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