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Doctors in Essex have stated that increasing the price of alcohol would be the biggest deterrent to heavy drinking.
The Colchester and North Essex Gazette reports that a number of health professionals have written a piece for the British Medical Journal publication GUT in which they assert that if the government raised the cost of drinking it would reduce the number of drink-related injuries and deaths.
Dr Paul Zollinger-Read, chief executive of NHS North East Essex, told the newspaper: "My understanding is that raising the price would be the biggest deterrent to people drinking.
"We have a big drink problem in the country and I agree this would work."
He added that it is just not just young drinkers that need to be targeted as many middle class adults drink more than is appropriate.
In related news, experts have argued that supermarket giant Tesco's decision to sell 18 bottles of Carlsberg lager for £5 was irresponsible.
Professor Ian Gilmore, president of the Royal College of Physicians, told the Daily Telegraph that there is a direct link between the level of consumption of alcohol in the UK and how it is priced.
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