Initiative 'to reduce Sussex alcohol abuse'

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by Change | 19 Dec 2008

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An initiative has been launched to raise awareness of sensible drinking and cut down on alcohol abuse.

An alcohol safety awareness initiative in the south aims to reduce the number of people requiring alcohol abuse treatment by encouraging sensible drinking.

The campaign is being coordinated by the East Sussex Safer Communities Partnership and is being rolled out during the Christmas party season.

Posters, information cards and fridge magnets have been delivered to a number of hotspots for alcohol abuse, such as pubs, clubs and off-licenses.

Displays contain data such as the number of units found in a bottle of beer, shot of vodka and alcopops, in order to allow people to enjoy a drink without engaging in alcohol abuse.

Nicholas Wainwright, speaking on behalf of Sussex police, claims the scheme aims to encourage sensible enjoyment carried out with respect for others.

"To reinforce this campaign, we'll be carrying out a series of licensing initiatives to target drunkenness, under-age drinking and drug misuse," he states.

A recent survey in scientific journal Addiction reveals a culture which encourages pre-drinking, or engaging in alcohol abuse to get drunk before a night out, could be a reaction to government policies.

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