New FRANK website 'explores impact of cocaine addiction'

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Home » News » Drugs » New FRANK website 'explores impact of cocaine addiction'

by Change | 21 Jan 2009

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A drugs advisory group is launching a new website to educate people about the risks presented by cocaine.

There will be a focus on the risks of cocaine addiction as part of a new campaign raising awareness of the drug.

FRANK is launching the Cocaine Basement website in order to educate those between 15 and 18 years old, potentially leading those with a dependency problem to seek help from a rehab clinic.

The £1 million campaign will begin tomorrow (January 21st) and include television spots following Pablo the drug mule dog.

Among the content users can explore on the website are the problems the drug can cause to the heart and nose, as well as the issues presented by impurities and the law.

In addition, the chemical's affect on people's personalities and the risks of cocaine addiction will be highlighted.

A spokesperson talking on behalf of FRANK claims its working relationship with communications group Profero is allowing it to develop its online brand's relevance for the youth audience.

"Young people want to know the facts about cocaine and Profero have brought these to life in a rich, engaging digital experience that is integrated with our offline activity," the representative states.

Last month, FRANK announced the adverts featuring Pablo would use the voice of comedian David Mitchell and highlight the negative consequences of the drugs trade.

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