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One of the most effective ways of providing alcohol addiction help is education because it allows people to understand just how much they are drinking.
This is according to the Institute of Alcohol Studies (IAS), which warned of an increase in alcohol consumption across a number of sections of society.
IAS research manager Dr Rachel Seabrook said that Britain has "a problem with drinking", with people from "across the board" drinking more than they have done previously.
"There is a role for education to play in alerting this group of people just to the fact that they are drinking a lot and making them realise that just because everybody around them is drinking the same amount, it doesn't mean it is not too much," she explained.
Dr Seabrook also said a worrying trend was emerging among the middle classes, with many people drinking large quantities of alcohol at home "without really realising they are doing it".
The expert's comments follow the publication of a survey by the Office for National Statistics, which revealed that individuals in managerial and professional occupations are more likely to drink heavily than those in manual jobs.
This could lead to an increase in demand for alcohol addiction support, with professionals consuming an average of 13.8 weekly units of alcohol, compared to the 10.6 recorded among routine and manual labourers.
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