Scotland considers alcohol advertising crackdown

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by Change | 22 Jun 2009

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MSPs are calling for an end to alcohol advertising near schools as the country continues to look for ways to tackle its growing problems with alcohol addiction among young people.

Efforts to reduce the number of young people in Scotland heading to rehab clinics because of alcohol problems are now focussing on the advertising industry, it has been revealed.

Labour MSPs are calling on the Scottish Executive to crack down on the ability of alcohol purveyors to advertise their products on billboards near schools, arguing that these are targeting impressionable youngsters and could encourage them to drink.

It is one of a range of methods up for discussion at a summit taking place in Edinburgh that will focus on how to reduce the number of people needing to spend time in rehab clinics because of alcohol-related problems.

alcohol addiction is an increasing problem in Scotland and a variety of methods have been proposed by the authorities to reduce the number of young people requiring addiction treatment, including targeting the availability of cheap alcohol.

The Scottish government has looked to bring an end to bargain sales of alcoholic beverages in supermarkets in an effort to make it harder for young people to get their hands on large quantities of alcohol.

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